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Why a Lower CTR Might Actually Mean Your PPC Campaigns Are Performing Better
Introduction Why a Lower CTR Can Be Good for PPC We are wired to chase rising numbers in the world of PPC advertising. That soaring Click-Through Rate (CTR) feels like a win—a clear signal your ads are capturing attention. But what if this single-minded focus is leading you astray? The truth is, a high CTR […]
Black Hat GEO: Why Marketers & Students at DigitalX Must Be Alert
Introduction seo’s great normalization The online marketing landscape is always changing — and with each new change in Google’s algorithms or SEO practices, marketers must get on board. Recently, the focus has turned on a term known as “Black Hat GEO.”This new issue serves as a reminder of the unethical use of geographical cues to […]
How Google Ads Asset Studio and Creator Partnerships Work Together to Supercharge Your Campaigns
Introduction seo’s great normalization In today’s constantly changing landscape of digital marketing, success hinges on how effectively you marry creativity and strategy. Today’s audiences are scrolling past advertisements in seconds — unless something genuine, visually stunning, and emotionally resonant stops them in their tracks. Google, feeling this pain point, has armed marketers with two powerful […]
SEO’s “Great Normalization” — What It Means to Digital Marketers & Students
Introduction seo’s great normalization SEO is evolving. The days of pursuing gigantic, low-value informational traffic are coming to an end. What are they being replaced with? A new era that many refer to as the SEO’s Great Normalization — where intent, quality, and measurable business influence are more important than sheer volume.Search Engine Land At […]
Google Ads Report Editor Update – New Placement and What It Means
Introduction paid vs organic search Google Ads has recently introduced changes to how advertisers access and use reporting tools. One of the most noticeable updates is that the Report Editor now sits under the “Insights and Reports” section, rather than being listed separately under “Reports.” Alongside this navigation change, Google continues to push toward predefined […]
Understanding Google Algorithm Updates: What They Mean for Marketers and Brands
Introduction google algorithm updates Google’s search algorithm is constantly evolving to provide users with the most relevant, high-quality results. For marketers and brands, every update can impact website visibility, search rankings, and ultimately, online success. Understanding these changes is essential for staying ahead in the competitive digital landscape. Why Google Algorithm Updates Matter Google’s algorithms […]
Paid vs Organic Search: Finding the Right Blend to Maximise ROI
Introduction paid vs organic search In today’s digital landscape, businesses often wonder: should we invest in paid search? Or double down on organic SEO? The truth is, it’s not an either/or choice — it’s about finding the right balance between paid search, organic search, SEO, PPC, and digital marketing strategy. At DigitalX, we believe a […]
The Complete Guide to Marketing Automation for Businesses
In today’s competitive digital era, customers expect personalized experiences and instant communication. For marketers and businesses, this creates a challenge: how to keep up without overwhelming resources? The answer lies in marketing automation for business. At DigitalX Marketers Academy, one of the best digital marketing institutes in Kerala, we teach our students how automation can […]
Make Your Brand Unforgettable: The Peak-End Rule and Why the Last Impression Matters More Than the First
Make Your Brand Unforgettable: The Peak-End Rule and Why the Last Impression Matters More Than the First best in make your brand unforgettable, In the fast-paced marketing world, marketers often put paying attention to the first impression. They have catchy taglines, appealing logos, and a fabulous first-touch-of-their-hand experience for the customer. While all the elements […]
The Role of ChatGPT and Generative AI in Digital Advertising
The Role of ChatGPT and Generative AI in Digital Advertising The world of digital advertising is evolving faster than ever. Traditional strategies alone are no longer enough to capture the attention of today’s tech-savvy audience. Instead, businesses are increasingly turning to advanced technologies like ChatGPT and Generative AI to power their marketing efforts. From writing […]
