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Introduction
Google Ads has recently introduced changes to how advertisers access and use reporting tools. One of the most noticeable updates is that the Report Editor now sits under the “Insights and Reports” section, rather than being listed separately under “Reports.” Alongside this navigation change, Google continues to push toward predefined reports and Looker Studio dashboards for deeper insights.
What Changed?
- – New Navigation: The Report Editor is now grouped with Insights, Auction Insights, Search Terms, Channel Performance, and other reporting tools inside the Insights and Reports dropdown.
- – Earlier Placement: Previously, the Report Editor was found under the Reports menu as a standalone option.
- – Shift Toward Predefined Reports: Google is strengthening predefined reports to cover common advertiser needs like campaign performance, demographics, and attribution.
- – Looker Studio Integration: For advanced data visualization and cross-campaign dashboards, Google continues to encourage advertisers to use Looker Studio (formerly Data Studio).
Why This Matters
For marketers and businesses, these updates mean:
- – Faster access to key insights – all major reports and insights live under one menu.
- – Streamlined workflow – less time spent searching for tools.
- – More powerful dashboards – Looker Studio integration provides advanced visual reporting options.
- – Future-ready reporting – Google is centralizing and simplifying, making data more actionable.
How to Adapt
- – Familiarize yourself with the new Insights and Reports layout so your team knows where to find reporting tools.
- – Explore the predefined reports — they may replace custom reports you previously built manually.
- – Begin setting up Looker Studio dashboards for campaigns where advanced visualization is needed.
- – Update your training documents and client communication to reflect the new navigation.
Final Thoughts
This update has been rolling out gradually since late 2024, which is why many advertisers are only noticing it now. While the relocation of the Report Editor may feel like a small change, it’s part of Google’s broader strategy to create a more unified, insights-first platform.
For advertisers, the takeaway is clear: embrace the new Insights and Reports hub, explore predefined reporting options, and consider integrating Looker Studio for more detailed analysis. Together, these tools make campaign data more accessible, visual, and actionable.
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